Press Release  


LG Electronics Licensed SD memory and SDIO Controller from Eureka Technology

LOS ALTOS, California, September 27, 2005 - LG Electronics, a leading developer of HDTV and digital TV electronics, has licensed Secure Data (SD memory™ and SDIO™) controller core from Eureka Technology Inc., a leader in system connectivity semiconductor intellectual property (IP) cores. With its small form factor and high performance, SD memory cards and SDIO cards has become the de-facto industry standard in consumer electronics, ranging from digital camera, MP3 audio, to wireless data applications.

"To stay in the cutting edge of DTV technologies requires LG Electronics to develop products with the highest performance peripheral connectivity while keeping a very small form factor," said Seung-Jong Choi, vice president, DTV Lab., LG Electronics. "The use of SD memory and SDIO controller IP core from Eureka Technology helps us develop products quickly and greatly reduces our development cost. We have licensed several IP cores from Eureka Technology in the past and we are very pleased with the qualities and the results."

"The SD memory and SDIO controller IP core exemplifies our dedication in system connectivity technologies," said Simon Lau, president of Eureka Technology. "This core is built upon our experience in system peripheral bus, CPU interface and data connectivity in System-on-Chip (SoC) designs. We are very pleased that this core meets all performance requirements and is well received by our customers."

The SD memory and SDIO controller IP core supports the latest specification published by SD Card Association. It is backward compatible with MultiMedia Card™ standard and supports DMA data transfer and CRC for high-speed and reliable data applications. This controller core also features AMBA™, AHB™ interface and a generic user interface for flexible connection to the system. Option to support CompactFlash™ standard is also available. Like all Eureka IP cores, the SD memory and SDIO controller core can be implemented in any ASIC and FPGA technologies. The core is available immediately in Verilog, VHDL, and FPGA netlist formats.

For more information about the Eureka SD controller core, please visit

About Eureka Technology

Eureka Technology Inc. is a leading intellectual property (IP) provider for ASIC, FPGA and system designers. The company specializes in the integration and customization of standard IP core to meet customer requirements. Eureka offers a wide range of silicon proven system core logic and peripheral function cores for different CPU and peripheral bus standards including PowerPC™, ARM™, MIPS™, PCI™, PCI-X™, PCI Express™, Cardbus™, SDR/DDR SDRAM, SD memory™, SDIO™, CompactFlash™ and PCMCIA™. These IP cores are designed to improve the design time-to-market, eliminate design risks, and reduce development costs for System-on-chip (SoC) designs. Located in Silicon Valley, California, Eureka Technology has pioneered the use of IP cores as a standard methodology in IC design and has licensed hundreds of IP cores to many leading companies in the semiconductor and electronic industries. With customer base in the US, Europe, Korea, Japan and other parts of Asia, the company has built many long-term business relationships with its customers after their initial successes. Additional information is available at or by email to


Annie Leung
Eureka Technology Inc.
Tel: 650 960 3800
Web site:

Eureka Technology, the Eureka logo and MemConnect is a trademark of Eureka Technology Inc. All other trade names are the service marks, trademarks, or registered trademarks of their respective owners.